Nettet2014 Vol 8 (4) pp. 269-293 Cited By ~ 82. Author(s): Geraint Holliman Jennifer Rowley. Keyword(s): Information Needs Good ... Nettet23. apr. 2024 · As a result, some of the earlier scholarly work on content marketing focused on the unique characteristics and tactics of content marketing while attempting to situate it in the marketing communication or branding literature within either a business-to-consumer (B2C) or business-to-business (B2B) context (Du Plessis, 2015; Holliman & …
Digital transformation and value-based selling activities
NettetHolliman & Rowley (2014, p. 285) “Creating, distributing and sharing relevant, compelling and timely content to engage customers at the appropriate point in t heir buying … Nettet3. mar. 2024 · Holliman, Geraint, and Jennifer Rowley. 2014. Business to business digital content marketing: Marketers’ perceptions of best practice. Journal of Research in … google packing boxes brisbane
Podcasting as a Digital Content Marketing Tool within B2B
NettetWe employ the definition of content marketing presented by Holliman and Rowley (2014, p. 285), who tailored the concept to the B2B context as follows: “B2B digital content marketing involves creating, distributing and sharing relevant, compelling and timely content to engage customers at the appropriate point in their buying consideration … NettetFurthermore, the present study relied on Holliman and Rowley’s (2014) definition of B2B content marketing, which focuses on sharing the valuable content to engage and encourage customers in the buying consideration process. Content marketing, blogs, social media marketing and podcasts are inbound marketing techniques (Bleoju et al., … NettetWhat is credibility and what strategies can be used to ensure it? Credibility is the equivalent of internal validity in quantitative research and is concerned with the aspect of truth-value [Citation 4].Strategies to ensure credibility are prolonged engagement, persistent observation, triangulation and member check (Box 2).When you design your … google pacman 25th anniversary